U.S. Travel Association

Summary:

The Vice President, Member Growth is an analytical thinker, problem-solver and strong relationship-builder who leads recruitment and retention efforts that directly support U.S. Travel’s strategic priorities. Reporting to the Executive Vice President, Business Strategy and Industry Engagement, this role will develop and lead an ambitious growth campaign to increase membership among all levels and categories, partner across the organization to boost retention through a strengthened member value proposition, and create internal efficiencies to maximize member cost-to-serve.

Responsibilities:

• Develop and execute a comprehensive member recruitment strategy with a focus on: 1) creating a pipeline and approach that leverages the U.S. Travel senior team to recruit large member prospects, 2) identifying opportunities to dramatically increase the quantity of smaller members and 3) deepening relationships with ally members.
• Work with marketing team to consistently communicate the value of membership and develop member recruitment campaigns, marketing collateral, pitch decks and case studies to complement outreach.
• Formulate and execute initiatives to consistently improve, quantify and articulate U.S. Travel’s value proposition for all membership categories, ensuring robust engagement, overall satisfaction, and retention.
• Build strong relationships with select standard, hybrid and ally members and serve as an ambassador of U.S. Travel at industry events and meetings.
• Oversee development, growth and management of $15M membership budget; analyze data to propose and defend budget projections and forecasts; track and modify projections on a quarterly basis.
• With communities team, monitor engagement levels and create an engagement strategy for at-risk members to ensure retention.
• Collaborate with senior leadership team to develop new initiatives, strategic partnerships and benefits that enhance membership offerings.
• Create effective mechanisms to solicit, analyze, share and integrate member feedback.
• Coordinate with events team to capture revenue opportunities through sponsorship and sales.
• Manage team of four colleagues to drive member growth, retention, efficiency and favorability.

Key Attributes:

• Exceptional leadership skills, known for inspiring and motivating teams to achieve outstanding results.
• Strategic, ambitious thinker and problem-solver who leverages facts and data over intuition to make recommendations and decisions.
• Passionate about driving member experiences and industry favorability through a strong, holistic member value proposition, follow-through and thoughtful touchpoints.

• Strong P&L manager with proven forecasting ability and appreciation of interconnectedness of association revenue.
• Exudes confidence and favors bold, focused changes.

• Highly curious, active listener with a collaborative and forward-thinking mindset.
• Effortlessly adjusts to changes in priorities and maintains the ability to produce a high-caliber work product while balancing short-term deliverables with long-term strategic goals. 

• Excellent communication and conflict resolution skills.

• Detail-oriented with exceptional organizational and time management skills. 
• Receptive to feedback and direction, and in search of constant self-improvement. 

Education, Experience and Skills:

• Bachelor’s or Graduate degree in Business, Marketing, Tourism, or a related field.
• A minimum of 12 to 15 years of increased responsibility in membership recruitment and value creation for an association, company or nonprofit.

• Proficiency in Microsoft 365 applications (Outlook, Word, Excel, Teams, SharePoint, PowerPoint, etc.). 

Supervisory Responsibility:

• Vice President, Member Services
• Manager, Member Recruitment
• Manager, Member Services (indirect)
• Coordinator, Data Integrity (indirect)

Other:

• Position based in Washington, DC.U.S. Travel staff work in the office Tuesdays, Wednesdays and Thursdays with the option to work remotely on Mondays and Fridays.
• Moderate travel (up to 1-2 times per month) is required.
• Other Duties: Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
• Salary range: 190-240K
• Benefits:
  • Comprehensive healthcare package with fertility coverage
  • Generous paid leave including family leave
  • Snacks, lunches, and many opportunities for social connections
  • Transportation and cell phone benefitsR
  • Robust wellness initiatives and Employee Assistance Plan (EAP)
  • Education and professional development assistance