U.S. Travel Association

Summary

The Director of Event Marketing is responsible for leading and executing
strategic marketing initiatives to promote U.S. Travel’s signature events,
conferences and meetings. This role ensures consistent brand representation
across all promotional materials, develops multi-channel marketing campaigns,
and collaborates closely with cross-functional teams to meet event objectives.
As a senior member of the Marketing & Digital team, the Director will drive
results through innovative, data-driven marketing strategies while managing
budgets and external vendors.

Responsibilities

• Develop and execute marketing plans for all events to maximize attendance and
  revenue.
• Ensure brand consistency across all event-related campaigns, collateral and
  digital assets.
• Collaborate with Events team to align marketing strategies with event goals
  and organizational priorities.
• Monitor, analyze and optimize campaign performance to improve outcomes.
• Lead the creation and execution of multi-channel promotional campaigns,
  including print, digital, email and social media.
• Manage marketing calendars to ensure timely communication and delivery across
  channels.
• Oversee branding, creative development and production of marketing assets for
  events.
• Manage relationships with external marketing agencies, vendors and creative
  partners, including sourcing, bidding and contractual negotiations.
• Guide creative teams, ensuring adherence to brand standards and quality.
• Oversee budgets, allocating resources effectively and ensuring expenditures
  align with strategic priorities.

Key Attributes

• Strategic thinker with a results-oriented mindset.
• Strong collaborator, capable of working across departments and managing
  multiple stakeholders.
• Data-driven decision-making skills for measuring success and optimizing
  campaigns.
• Creative leadership with an eye for innovative marketing solutions.
• Excellent written and verbal communication skills.
• Organized, with the ability to manage multiple projects and deadlines.
• Vendor management experience, including sourcing and contract negotiations.
• Adaptive, able to adjust strategies in a dynamic environment.
• Committed to maintaining high brand standards and consistency.

Education, Experience and Skills

• Bachelor’s or advanced degree in Marketing, Tourism, Business or related
  field.
• 10+ years of progressive marketing experience, with a proven track record of
  success.
• Proven experience in developing and guiding creative concepts for marketing
  campaigns and events.
• Prior experience managing external vendors and external agencies.
• Budget management proficiency.

Other

• Position based in Washington, DC. U.S. Travel staff work in the office
  Tuesdays, Wednesdays and Thursdays with the option to work remotely on
  Mondays and Fridays.
• Moderate travel (up to 2-3 times per month) is required.
• Salary: 115-140K plus bonus potential.
• Other Duties: Please note this job description is not designed to cover or
  contain a comprehensive listing of activities, duties or responsibilities
  that are required of the employee for this job. Duties, responsibilities and
  activities may change at any time with or without notice.

Benefits:

• Comprehensive healthcare package with fertility coverage
• Generous paid leave including family leave
• Transportation and cell phone benefits
• Robust wellness initiatives and Employee Assistance Plan (EAP)
• Snacks, lunches, and many opportunities for social connections
• Education and professional development assistance